Why is this bike SO expensive?
The WSD Speed Concept 7 (mid-range) is $2600 with SRAM Apex and standard wheels. Why are these things priced so high? R&D for a first year bike? TREK name? What?!
Huh? That's a pretty good price for complete bike using a "near world class" frame. It's right in the ballpark...for example, the cheapest carbon Transition is $2700, and at higher yaw angles (which a typical triathlete encounters more often) the SC frame is arguably faster.
If you want the Trek but at a slightly less expensive price point, look at the Speed Concept 2 series. It's the EXACT same frame shapes, just done up in Aluminum instead of carbon. The WSD model (also with Apex) is just under $2K.