Yeah, I guess it takes about 15 minutes total time for two cups worth. That includes boiling the water. Worth it to me. It's always such a bummer when I have coffee from a k-cup at work.
With good, fresh beans that are ground right before brewing, it's pretty damn amazing. Very smooth, no bitterness, and you can actually taste the hint of whatever fruit, nut, chocolate, etc, they talk about the tasting notes for the beans. Not for people that add cream or sugar to their coffee!